Enhancing member engagement with WalletPass at Running Late Club
To foster deeper connections with their members and drive sustained engagement, Running Late Club implemented WalletPass, a platform that enables businesses to create a single wallet pass compatible with both Apple Wallet and Google Wallet.
Based in Cape Town Running Late Club was established in 2018, we are the Everyday Athletes; a community of diverse individuals that found a common interest in running, fitness & camaraderie
The Strategy
Running Late Club utilised WalletPass to distribute exclusive discount passes to their extensive email database. Each member received a unique link, allowing them to add these passes directly to their digital wallets without needing to download any additional apps. The email contained 10 discount passes for various partner brands, including Plato Coffee, Only Fools, and TwoFortyTwo, offering members a wide range of benefits.
Geo-Fence Push Notifications
One of the standout features of WalletPass was the geo-fence push notifications. When members were near a partner brand's location, they received a personalised notification reminding them about the available discounts. This dynamic, location-based approach proved far more effective than traditional static coupons, which are easily forgotten or misplaced. The real-time reminders ensured that members were always aware of their discount opportunities, prompting more frequent visits to the partner brands.
Running Late Club!
Hi Mike, don't forget your exclusive discounts. Show your WalletPass QR code to save today!
Customer Experience and Engagement
Members found the process extremely convenient and user-friendly. Without the need to download a separate app, they could easily access their discount passes directly from their digital wallets. The immediate and seamless experience increased member satisfaction and engagement. The geo-fence notifications added an element of surprise and delight, enhancing the overall member experience.
The Outcome
The implementation of WalletPass led to a significant increase in engagement and utilisation of member benefits. Members appreciated the convenience and immediacy of the digital passes and the timely reminders. This innovative approach helped Running Late Club build stronger, lasting relationships with their members, fostering loyalty and driving sustained growth.
In summary, Running Late Club's use of WalletPass transformed the traditional member experience, providing their community with a seamless, engaging, and highly efficient way to access exclusive discounts. This strategic move not only boosted member loyalty but also significantly enhanced overall community engagement and satisfaction.
Pricing
STARTER
R1.25
Per Active Pass
500 - 4,999 Active Passes
Billed Monthly
PROFESSIONAL
R0.85
Per Active Pass
5,000+ Active Passes
Billed Monthly
Enterprise
50,000+ Active Passes
Billed Monthly
All WalletPass fees are exclusive of VAT, which will be charged at the applicable rate.
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